Slatwall panels can enhance your retail space, whether you sell clothing apparel or jewelry. Style your space the way you want it with unique slatwall textures and tons of accessories. A wood slatwall textured panel helps you display goods in the best possible light, boosting sales and encouraging customers to visit again.
A few essential components are needed to set up a jewelry counter to look complete from a visual merchandising perspective. Jewelry store owners will want to find products that complement their existing displays and provide the functionality the need. Most retailers sell a variety of goods in different brackets, from more expensive ones to more affordable.
A jewelry display style is the first thing a retailer needs to choose. Depending on what is being presented in the store, various solutions are available, ranging from earring displays to an eclectic necklace and ring displays.
Less-priced items can be shown on earring cards or other products that enable customers to pick up an item stored on an accessible display. More opulent things may be safer behind glass in a showcase, but they must also be presented with care. This type of display might utilize earring racks and ring stands, made from leather, or another premium material. Additionally, hand displays may depict a variety of rings on a person's fingers. There are tall bronze necklace displays that will provide a more dramatic presentation and neck displays that model human necks for necklace exhibition.
Don't forget to stock up on many jewelry boxes to pack the goods for later sale. Even the less expensive products on display will seem better with velvet boxes because they provide a premium feel.
Additional Components that Compose a Jewelry Counter
Mirrors can be placed alongside jewelry displays so customers can get a look at how products look on them. A tray for holding rings is a lovely addition to the countertop of a glass jewelry display case.
When someone shops for something specific and goes through items one at a time, trays designed for safely collecting products can be helpful to your staff.
The average time customers spend viewing a display is between 10 and 15 seconds. Using contrast to create a surprise and exquisitely gorgeous design that juxtaposes several earrings, necklaces, and rings together in one display is a terrific way to catch someone's attention. The idea is to display everything in a way that draws attention to each item's inherent beauty.
Ensure that the juxtapositions make sense; everything must fundamentally balance. How jewelry is displayed in the store is important because, when done well, each piece benefits from its surroundings. People will, however, leave the counter with the impression that the jewelry is less appealing than it is if certain pieces stand out and take center stage or if the setup is made in a way that appears sloppy or hastily done without assessment of color schemes and the arrangement of all the pieces of jewelry alongside the right accessories and displays.
When done right, retail displays can draw in new traffic, creating unique customer experiences and ultimately increasing sales. If your displays are falling short, you may want to start by reviewing some common display issues. Read on to learn more!
Poor placement or visibility
Regardless of what your retail store displays look like, it will not offer your store the required benefits if the displays are tucked away in a corner. Try to make sure your most interesting displays are in the sight of foot traffic. Make the placements in such a way that customers can see things easily. Overall, you need to ensure that your presentations are positioned well in high-traffic areas and, when possible, place products at the average eye level of customers. Oftentimes, multilevel displays work best for this.
They are one-dimensional
In other words ''boring''. Simply stacking your products on a shelf will make your displayed items blend in with the rest of the items in your store, failing to bring special attention to the chosen products. Many retailers make the mistake of having displays that look the same. Aesthetic consistency is important but don't make it all the same. This can be remedied by incorporating elements that pop. You may also experiment with hanging the items from the ceiling above the display or creating interesting countertop arrangements. Remember that making the customers look twice is a great approach. You can make displays using smaller tables or shelves, or whatever you have on hand, just make them exciting.
Lacks interactivity
Customers want to hold products, interact with them and get a feel of what it would be like to use them. Consider pulling one of the products out of the box for the customers to feel and touch.
Your display is too cluttered.
A retail display doesn’t need to be a treasure hunt. If your displays are too cluttered, customers may feel overwhelmed and lose interest in the products. You can fix this by getting more shelving for showcasing your merchandise better. You may also take some products off the display. Sometimes rotating products is a good way to convince customers to come back more frequently.
It fails to execute a theme.
Displays should convey a story. Make sure your displays are thematically consistent. You can think of a unique way a display fits your theme. It is a great way of keeping your merchandise looking fresh and unique.
Summing up
You can get an endless list of display accessories, shelves, and other items from a reputable retail supplier. Also, ensure that you do not overlook your displays' details and ignore the latest trends.
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Selling diamonds is simple, and difficult: these are profoundly desirable items, a fact reflected on their price tags. Selling diamonds, or other premium items, is about convincing your customer that “this is the one”; the piece that they simply must have.
If you own a jewelry store, you would have seriously considered getting jewelry boxes and displays for the precious pieces you love. Jewelry storage is essential to ensure safety and maintenance and attract the right crowd. After all, an unorganized mess is easier for a thief to steal all at once as they get access to almost everything, and chances are you are unlikely to notice something has gone missing. If you own a jewelry store, you need to ensure that everything you own is properly displayed for customers to walk in and want to spend money in your store.
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