ESL Newsletter II

I find it rather amazing that stores, large and small, who have spent thousands, tens of thousands or even hundreds of thousands on a store's decor and POS system still use paper tags and signs to price their products. They are essentially doing the same thing for in-store signage that was done 100 or even 200 years ago. If you are among the vast majority of retailers in the US that still use only paper tags and signs you have a good reason because until recently that was your only choice. The 21st Century and the information age finally comes to the store shelf.

Electronic Shelf Labels (ESLs) are indeed the future of in-store signage. With ESLs you can quickly change prices to meet or beat the competitor, easily add marketing phrases to the label, grab customer’s attention and provide a vast amount of information. Also if used in conjunction with your POS system you will always have the same price on the shelf and at the register. According to PlanetRetail RNG, 48 percent of shoppers already say that technology makes their shopping experience better and 76 percent want the store experience to be more digital, enriching their time in the physical shop.

Electronic Shelf Labels do that and more. If you would like a personalized demonstration and arrange to see a sample, e-mail info@americanretailsupply.com or call 800-426-5708