ESL Newsletter IV

Today more than ever the customer must be first, shopping should be an experience, pricing must be up to date and information abundant. Successful stores are doing what they can to create a customer-centric experience, deliver personalization and invest in any way to attract and keep shoppers. The question begs “How do I create an experience?” “How do I match an online store’s ability to update pricing quickly?” "How do I give customers the information needed to make an informed decision?”

While there are no magic bullets in life or business, Electronic Shelf Labels (ESLs) are an answer.

What are Electronic Labels you ask?
Electronic Shelf Labels are in essence a small highly affordable monitor (starting at under $20.00 each) that will display the price and other information about your products. These labels, or monitors, communicate wirelessly and can interact with your POS system. They also use "Stand-Alone", this allows you to change what is on an individual label, labels in a specific department, a location in the store or the entire store. ESL's provide a quick and easy method of automating the updating any shelf-edge, anywhere in seconds – creating audit trails in the process. Such friction-less pricing frees associates to focus on customers while saving time and money.

Coming soon to a screen near you; American Retail Supply's Webinar "Electronic Shelf Labels - the Future of In-Store Signage". Watch your e-mail for details soon.

To learn more about ESLs click HERE

E-mail info@americanretailsupply of call 800-426-5708