ESL Newsletter VI

ESL Can Reinvent the Retail Experience

The modern consumer demands more and is ever keen on initiatives by a retailer to enhance their shopping experience. An advanced solution to ensure shoppers always get the price right is to invest in the industry revolutionizing electronic shelf labels.       

We are slowly but progressively moving to a paperless generation thanks to technology advancement which is redefining market trends. As a retail store owner, you must be at the forefront of market changes especially when you can adapt them to make your day to day operations simpler. Currently, the innovation that is causing ripples in how retail stores are run is the use of digital tags which are proving to be the perfect replacement for the traditional paper tags.

A specific area of interest is in the use of electronic shelf labels which has marked new dawn on the running of futuristic brick and mortar retail businesses. It is no secret that online stores have brought about an enhanced level of competition given that they take advantage of current demands by making instant adjustments to their prices. The same benefits can now be adopted by physical stores who embrace ESL which have taken over as the go-for pricing technique.

My bringing to your store electronic shelf labels, you get to have an instant advantage as you can get to make use of real-time pricing strategies for increased sales.  The power to remotely change the price of a label gives you a competitive edge as you have at your fingertips a tool that will instantly capture the attention of shoppers. Every savvy consumer today will always double checks the price before making a purchase and has an idea where they can find a better deal for similar products. However, by introducing electronic shelf labels, you can get to beat the competitor’s prices in real time by making slight adjustments to your current pricing.

The adoption of electronic shelf labels also goes a long way in helping you to monitor consumer behavior which is vital when formulating long-term plans for the operation of your store. Information is power, and by taking note of how price differences impact purchases in your store, subtle changes can be made for increased footfall. Utilizing simple techniques like planning product locations in the retail store depending on sales can see you double your sales almost overnight. Consumers are equally moved by a personal touch and in showing detailed product information in the electronic labels market trust is built as you get to create a customized appeal.

All the benefits of using ESL are made more practical by the of installation which ensures you get to enjoy super savings right from the word go. You will also get the joys of canceling all those regular orders on paper labels which are getting pricier by the day. Electronic shelf labels are in all evaluations more than a passing wave but a modern solution that gives you an enhanced pricing mechanism with the benefits reflected by consumer behavior.