Grab the attention of your customer with shelf talkers
- Jan 20, 2021
You'll find shelf-talkers in supermarkets and large retail stores attached to their shelves. Retail shelf talkers are best if you want to create better shelf advertising. To grab the attention of the shoppers, these promotional shelf talkers are best to use. These talkers are bright in colors and have impressive designs that draw attention towards your retail product.
For retailers of all industries, a shelf talker is a great in-store marketing tool. It drives sales effectively and offers a convenient and cost-efficient means of promoting specials. Shelf talkers also encourage retail stores to promote product specific, such as the advantages of that product over comparable goods, what the product is better designed for/used for and why it is cheaper than the same product elsewhere (encouraging impulse buys). They are useful for indicating any 'gifts to purchase' or 'offers' on the specific brand. They are an economical way to advertise your entire store and to indicate product characteristics that appeal to your customer.
An edge shelf talker is a simple way to promote goods, sales, promotions, and more for your business. The shelf talker can be attached to your shelf. These signs can be made of various materials, such as vinyl, cardboard, or even plastic, and, depending on your preferences, can have several different shapes and sizes. They are small, but they can seriously recognize your brand and sales when designed properly.
So how powerful is a shelf talker? You will create an attention-grabbing shelf talker that sells with the following five tips.
1. Keep it short - You don't have a lot of room for a shelf talker. So keep things simple and easy in your letter. Focus your copy on a particular advantage or special selling element.
2. Use Key Words - An important promotional tactic is known to be powerful words. These words inspire and trigger shoppers' desire to pick up and learn more about the product. Free, optional, exclusive, unique, #1, premium, and new are examples of these words.
3. Graphics ought to be minimal – Graphics are excellent, but not at your own expense. Images and graphics often work against your message's effective delivery. Make sure your message is highlighted by the chosen artwork, not overshadowed.
4. Remember the shape and the movement – Do you want your shelf-talker to stand out in the crowd? Take a die-cut shape instead of the traditional rectangle. You could also consider that the movement tendencies to capture the eye wobbles vs the stationary design.
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