Guide: How to Rock at Creating a Successful Pop-Up Show Display?

Have you found yourself needing to run a pop-up version of your store? Congratulations! Running a pop-up is easier said than done. What many people do not realize is that the display is just as important as the inventory. The best option for this display is gridwall. This article will teach you the basics of running a pop-up as well as implementing the best display option.

So You've Decided to Run a Pop-Up

Running a pop-up is a big decision. From big to small, running a pop-up is a beneficial way to meet customers on their own turf. It allows you to test out new products and customer reactions. It is also a great way to expand your demographic and maximize your earning potential.

Pop-ups are typically a low-cost alternative to opening a full fledge storefront. With the popularity of pop-ups growing, consumers are more likely to approach a pop-up rather than walking into a store.

Pop-ups also give you the opportunity to connect with customers who you would not normally cross paths with.

Online consumers make up a large part of the total number of shoppers. Pop-ups help retailers reach out to offline shoppers.

Another positive benefit to opening a pop-up is that it creates a good sense of panic. When products are in front of the customer, they feel pressure to suddenly make a purchase before that item disappears and the sense of urgency is created knowing that the trade show ends Sunday per say and everything will be gone and the options to buy is no longer there.

Having a pop-up also allows you to change your display to fit any theme. If you want to do a holiday-themed pop-up, then go for it! Whatever you can imagine for your display, you can accomplish.

Grid wall Store Front Display

Speaking of displays, this is an incredibly important aspect of running a pop-up. Knowing what you want your store to look like, all depends on the foundation you use.

Grid wall is an inexpensive yet high-quality option for retail displays. Most grid walls are constructed from wire. This construction allows the display to have a smooth, yet opened look also while it is strudy.

Grid walls can be used as freestanding displays or placed against a flat wall. If you choose to set up the grid wall as an island display you are able to see through and keep an eye on products and make sure to greet the customer that is looking at the product.

Mobility is never an issue with grid walls. They are capable of being removed and rebuilt very easily. So if you wish to change your location, you can do so without a struggle.

Grid walls come in many different lengths, widths, and overall sizes. Standard size is 2’x6’, 2’x8’ but they also come in 4’x4’. You can easily change out panels as well as the colors can range from Black,White and Chrome. Grid walls have the ability to withstand a variety of accessories and applications. You can add just about anything to a grid wall — brackets, shelves, baskets and it can handle it all.

As if grid walls weren't capable of enough, there is also the option of creating a floor display! Floor displays allow customers to view and shop from various angles. This three-dimensional display is very appealing and eye-catching. It is sure to drive in more traffic and ultimately lead to more new customers.

In all, grid wall is the best option for pop-up shows. Pop-ups alone are already a money saving option when compared to running a retail store. Choosing to implement a gridwall maximizes your savings. So save up and have fun!