Purchasing an EAS System III

Loss Prevention, like most challenges in running your store, is a constant battle. In other words, the fun never ends. Keep this in mind when choosing an EAS system for your store. The two major brands in EAS are Sensormatic for AM and Checkpoint for RF. Checkpoint and Sensormatic both invest in research and development (R & D) to help fight things like shoplifting bags, "front carry" (a way to defeat many EAS systems) and other methods that shoplifters are using to get around EAS. The majority of the off-brand systems do not make these investments, so they are more easily defeated. Another problem with these off-brand systems is they tend to alarm when they should not be alarming, and this can be insulting to good paying customers and frustrating for your employees. Too many false alarms and the system will either be turned off or ignored, neither of those is good for your bottom line.

Both Checkpoint and Sensormatic have their pros and cons, here is a brief overview.

Sensormatic (AM):

Pros: Labels can be put directly on metal. Antennas can be further apart. Superior for directly labeling some electronic items.

Cons: Installing deactivation is difficult and expensive. Failure to Deactivate (FTD) more likely causing false alarms. One thick label size. Not the best option for small to mid-sized stores as the manufacturer sells directly to large-sized retailers. Sales and support may be non-existent for smaller stores.

Checkpoint (RF):

Pros: Over 30 sizes of labels including ones for small items. Installing deactivation is easy. More geared to the smaller retailer with a non-direct sales force. Cost tends to be lower for basic systems. Failure to Deactivate (FTD) less likely causing fewer false alarms.

Cons: There is a limited ability to put labels directly on metals. Maximum width between antennas is 7 feet. Single-use labels cannot be reused once deactivated.

When shopping for AM EAS systems make sure to inquire about any warranty and if the warranty covers in-store service. Be sure to purchase a system that has at least a one year warranty, or even better a 5-year warranty on the electronics. Selecting the right system for your store will depend on your budget, size of the store, along with the type of products the system will protect. Do your homework, talk to suppliers and understand your needs.

Bonus Tip:

According to the National Retail Federation, the items that are most targeted by shoplifters include (in no particular order):

Chewing gum, Advil, The weight-loss drug Alli, Cellphones, Claritin, Rogaine, Red Bull energy drinks, Dyson vacuums, Bumble and Bumble hair products, Cover Girl cosmetics, Crest Whitestrips & Deodorant.

Thanks, -Mark Turner