Tagged with 'Creative marketing'

Many companies use customized merchandise to build their brand recognition and attract new customers. From mugs to pens and notepads adorning company logos, there is no dearth of options when it comes to corporate giveaways. But not many people know that these customized promotional items play a huge role in engaging stakeholders and strengthening the brand image.

Anyone working within the scope of the retail industry can tell you that how an item is displayed is nearly as important as the item itself. This is demonstrated by major marketers all over the world every day in packaging design and item placement throughout the store.

How does a 23 lb frozen turkey, being thrown in a warehouse by a sales rep dressed up in turkey costume, end up resulting in HAPPY CLIENTS? [Video]