Multi-channel retail is making your products available for purchase using more than one outlet: common multi-channel would include online platforms such as your website, Amazon, Facebook, eBay, Etsy, and offline channels such as a brick-and-mortar store, pop-up stores at Farmers Markets, sporting or music venues and other physical outlets.
Do you want your store to become part of the "New Brick and Mortar Retail Age" or would you prefer to be left behind? If you would prefer to prosper, and not be left behind in this New Brick and Mortar Retail Age, Electronic Shelf Labels are for you.
As most retailers can attest, perceived inconsistencies between the online and offline worlds can lead to customer dissatisfaction and ultimately lost sales. Consumers believe it’s not possible to receive the same promotion or rebate in-store as online. They also believe that prices are always lower online and inventory is more accurately portrayed online than in a physical store. These perceptions are among the reasons that consumers are increasingly bypassing the physical store in favor of shopping online. Brick and mortar stores must find a way to create seamless channel experiences in order to maintain customers’ desire for consistent in-store experiences and real-time product information.
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