Are Your Retail Store Displays Unappealing and Ineffective?
- By American Retail Supply
- Aug 1, 2023
When done right, retail displays can draw in new traffic, creating unique customer experiences and ultimately increasing sales. If your displays are falling short, you may want to start by reviewing some common display issues. Read on to learn more!
Poor placement or visibility
Regardless of what your retail store displays look like, it will not offer your store the required benefits if the displays are tucked away in a corner. Try to make sure your most interesting displays are in the sight of foot traffic. Make the placements in such a way that customers can see things easily. Overall, you need to ensure that your presentations are positioned well in high-traffic areas and, when possible, place products at the average eye level of customers. Oftentimes, multilevel displays work best for this.
They are one-dimensional
In other words ''boring''. Simply stacking your products on a shelf will make your displayed items blend in with the rest of the items in your store, failing to bring special attention to the chosen products. Many retailers make the mistake of having displays that look the same. Aesthetic consistency is important but don't make it all the same. This can be remedied by incorporating elements that pop. You may also experiment with hanging the items from the ceiling above the display or creating interesting countertop arrangements. Remember that making the customers look twice is a great approach. You can make displays using smaller tables or shelves, or whatever you have on hand, just make them exciting.
Lacks interactivity
Customers want to hold products, interact with them and get a feel of what it would be like to use them. Consider pulling one of the products out of the box for the customers to feel and touch.
Your display is too cluttered.
A retail display doesn’t need to be a treasure hunt. If your displays are too cluttered, customers may feel overwhelmed and lose interest in the products. You can fix this by getting more shelving for showcasing your merchandise better. You may also take some products off the display. Sometimes rotating products is a good way to convince customers to come back more frequently.
It fails to execute a theme.
Displays should convey a story. Make sure your displays are thematically consistent. You can think of a unique way a display fits your theme. It is a great way of keeping your merchandise looking fresh and unique.
Summing up
You can get an endless list of display accessories, shelves, and other items from a reputable retail supplier. Also, ensure that you do not overlook your displays' details and ignore the latest trends.
Featured Image Source: https://media.istockphoto.com/id/1001419082/photo/shelf-with-wobbler-or-flag.jpg?s=612x612&w=0&k=20&c=18ZifWvO9IT-uWpzAUQF48oLxVK3ZtlV9bMHxnSba0A=
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