Many companies use customized merchandise to build their brand recognition and attract new customers. From mugs to pens and notepads adorning company logos, there is no dearth of options when it comes to corporate giveaways. But not many people know that these customized promotional items play a huge role in engaging stakeholders and strengthening the brand image.
Today more than ever the customer must be first, shopping should be an experience, pricing must be up to date and information abundant. Successful stores are doing what they can to create a customer-centric experience, deliver personalization and invest in any way to attract and keep shoppers. The question begs “How do I create an experience?” “How do I match an online store’s ability to update pricing quickly?” "How do I give customers the information needed to make an informed decision?”
If you are a store owner, you need to ask yourself to see if you are utilizing all the space that is availible to you in your shop. Unfortunately, most store owners realizes that they are not properlly using all avalible space, and have voids that need to be filled.
Now the question which I have for you this week is, “do you think is there a perfect thinking or perfect strategy?"
Birkenstock announced about a month ago that it would no longer sell its products on Amazon. In a time when so many brands are clamoring to get a larger piece of the Amazon pie, Birkenstock decided to go in the complete opposite direction. Why?
Today's marketing landscape is very complex. If you don't have specific tools and specific strategies for different clients that you want to do business with, then chances are you're spending a lot of time working with clients that really aren't profitable for you, or that aren't really serious about investing in your product or service.
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