A "scent marketing" primer - How to use smell tastefully and effectively in your store.
- Sep 20, 2016
Have you ever walked into Pier 1 and said to yourself, "I love that smell"?
How about just cruising through the mall, not even thinking about food, and here comes that Cinnabon smell wafting through the air. Suddenly you feel like a kid again. You may not stop and enjoy one but you definitely thought about it.
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