Types of Shelf Signage and How it Influences Customer’s Decision-Making

When searching for information on how to advertise in retail, most of it advises you to use TV and radio ads, as well as the use of overhead signs and banners. These methods of ads are to get your customer into the store, but once they are in there, you have to drive sales by causing them to make impulse purchases and increase their cart value. 

Banners, signs, and posters are influential in driving customers towards certain aisles and sections of your retail shop. However, shelf signage acts as a more targeted ad, quickly diverting the eye of the consumer to a specific brand or promotion. These are a popular choice among retail owners due to their ease of use, portability, and reusability, 

This article will help you understand how shelf signage influences customers and what types of shelf advertising are there. 

How does Shelf Signage Influence Customers?

There are multiple studies out there that show the effect of shelf signage on customers' decision making. Most of these studies focus on how buyers can be prompted by retailers to make healthier choices. However, the results of these studies can be applied to various POS scenarios. 

A study in 2012 focused on the impact that shelf signs have on super marketers' food choices and if they can be used to encourage healthier food choices. The findings of this study suggested that shelf signs were instrumental in the selling of a higher quantity of green vegetables. Another study found out that customers look at products for longer if there is signage present. 

Various Types of Shelf Signage

1. Shelf Wobblers

Wobblers are signs that project from shelves and jump out at the consumer, grabbing their attention. Some of these may have to be fixed in a specific place. Their name comes from the way they wobble when there is a gentle breeze passing through. 

2. Shelf Talkers

Talkers can be used to display special prices and promotion rates, they don't move like a wobbler, but they are usually more significant to stand out and display any additional details. 

3. Data Strips

Data strips are one of the most popular options for retailers. Data strips can be used to display products names, prices, barcodes, brand colors, and promotional information. 

4. Clip Strips

Clip strips can be hung on the shelf edge to save shelf space. Clip strips can display brand header, price, and other information needed for them to make an impulsive buy. 

5. Shelf Clips

Clips and grips can be purchased in a variety of styles that ensure essential information can be attached easily to the products and shelves. 

Selecting the right shelf signs for your retail shop depends heavily on the type of shelves you have and the type of shop you run. The aforementioned points should help you identify the type of shelf signage that will be best suited for your retail display solution. Contact us for more information on shelf signage and other retail supplies.